Marketing Management Concentration

Marketing an organization’s product or services includes planning and executing development, pricing, promotion, and distribution to create customer satisfaction. Students with a concentration in Marketing Management are prepared for a wide variety of careers in product management, marketing research, advertising, retailing, distribution, customer relations, sales and technology development.

Careers in Marketing Management

For an overview of careers in marketing, including average yearly salaries and sample occupations, please review the Careers in Marketing Management handout. For additional questions and career guidance, please consult Anderson Career Services.

Marketing Management Concentration Degree Planner

Download the degree planner for BBA students and use it as a guide to satisfy your graduation requirements. Check off the courses as you complete them to keep track of your progress.

Questions regarding concentration requirements should be addressed with your BBA advisor or with the Marketing Faculty Concentration Advisor.



Previous Degree Planners

Students admitted prior to the semester listed can request an older degree planner from their Academic Advisor.

Dual Concentration Program

Students may pursue a dual concentration in Marketing and Operations by taking as few as 21 credit hours. To achieve the dual concentration the following courses should be selected:

  • Required courses: MGMT 433, 436, 462, 480, 486, 488, 435 or 481


Advisement Center Concentration Advisor

Please refer to the BBA Advisor list for your specific concentration advisor.

Marketing Management Faculty Concentration Advisor

Dimitri Kapelianis


Department Contact Information

The Marketing Concentration falls within the Department of Marketing, Information Systems, Information Assurance, & Operations Management (MIDS). For more information about this department, including contact information for the department chair, please visit the MIDS Department Website.