Film & Digital Arts (FDA)

Film & Digital Arts (FDA)

Management students who are interested in a business career in digital media including film, should meet with their Anderson academic advisor to tailor a suitable program of study.

Students must be admitted to Anderson and complete the Anderson core, as required of all BBA students. Students pursuing a BBA with an FDA concentration must also take fifteen credit hours from MGMT 300- or 400-level courses. The fifteen hours include MGMT 324, MGMT 384, and MGMT 433, and additional hours that students will select in consultation with the concentration advisor.

For more information about this concentration, visit the FDA website at

FDA Concentration Checklist & Career Guide

Questions regarding concentration requirements should be addressed with your BBA advisor.

Department Contact Information

The FDA Concentration falls within the Department of Marketing, Information Systems, Information Assurance, & Operations Management (MIDS). For more information about this department, including contact information for the department chair, please visit the MIDS Department Website.

Advisement Center Concentration Advisor

Aaron Rodriguez
  • Aaron Rodriguez
  • Sr. Academic Advisor
  • Email:
  • Phone: (505) 277-3290
  • Office: MCM Advisement
  • WWW:
  • About Aaron: Aaron has 12+ years of higher education administration experience, and is currently pursuing his Doctorate Degree at Vanderbilt University. He earned his BBA with a Concentration in Finance and his MBA from UNM Anderson. He intends to earn a leadership role within a university as well as become a Professor of Practice. Aaron enjoys helping students by using analytical strategies and an overall holistic approach. He has a passion for higher education administration, and is driven by student success.