Marketing Concentration

The suggested program above presumes that 62 hours of pre-admission requirements and free electives have been earned. As credits earned vary from student to student, please use worksheets, the Anderson BBA website, and check with your BBA Advisor to calculate your earned pre-admission hours.

Marketing Concentration Checklist

Download the Marketing checklist for undergraduates. Please use this worksheet as a guide to satisfy your graduation requirements. Check off the courses as you complete them to keep track of your progress.

For those admitted to Anderson for 2005 through Summer 2011, download your checklist here.

Questions regarding concentration requirements should be addressed with your BBA advisor or Marketing concentration faculty advisor.

Dual Concentration Program

The areas of Marketing and Operations Management have created a dual concentration program. Students may pursue a dual concentration in Marketing and Operations Management by taking as few as 21 credit hours including MGMT 434, 480, 481, 3 of the following dual electives: MGMT 433, MGMT 486, MGMT 488, MGMT 490; and one additional Operations Management course.

Marketing Faculty Concentration Advisor

Mary Margaret Rogers


Department Contact Information

Steven Yourstone


Bobbie Murray
  • Bobbie Murray
  • Administrative Assistant for MIDS Academic Department
  • Phone: (505) 277-8438
  • Office: ASM 2162