Marketing Concentration

Marketing Concentration Checklist

Please visit the concentration checklists page to download the appropriate checklist for your program.

Questions regarding concentration requirements should be addressed your BBA advisor or with the Marketing Faculty Concentration Advisor.


Dual Concentration Program

The areas of Marketing and Operations Management have created a dual concentration program. Students may pursue a dual concentration in Marketing and Operations Management by taking as few as 21 credit hours including MGMT 434, 480, 481, 3 of the following dual electives: MGMT 433, MGMT 486, MGMT 488, MGMT 490; and one additional Operations Management course.

Marketing Faculty Concentration Advisor

Mary Margaret Rogers


Department Contact Information

Steven Yourstone


Bobbie Murray