Marketing Concentration

The suggested program above presumes that 62 hours of pre-admission requirements and free electives have been earned. As credits earned vary from student to student, please use worksheets, the Anderson BBA website, and check with your BBA Advisor to calculate your earned pre-admission hours.

Marketing Concentration Checklist

Download the Marketing checklist for undergraduates. Please use this worksheet as a guide to satisfy your graduation requirements. Check off the courses as you complete them to keep track of your progress.

Questions regarding concentration requirements should be addressed with your BBA advisor or Marketing concentration faculty advisor.

Dual Concentration Program

The areas of Marketing and Operations Management have created a dual concentration program. Students may pursue a dual concentration in Marketing and Operations Management by taking as few as 21 credit hours including MGMT 434, 480, 481, 3 of the following dual electives: MGMT 433, MGMT 486, MGMT 488, MGMT 490; and one additional Operations Management course.

Marketing Faculty Concentration Advisor



Department Contact Information

  • Bobbie Murray
  • Department Administrative Assistant
  • Office: ASM 2162
  • Phone: (505) 277-8438



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BBA Application Deadlines

  • MAR 1 - Summer semester
  • JUN 1 - Fall semester
  • OCT 1 - Spring semester

Graduation Application Deadlines

  • NOV 1 - Spring graduation
  • APR 1 - Summer graduation
  • JUL 1 - Fall graduation
  • BBA Walk-in Hours*:
  • Monday, 2:30 PM - 4:45 PM
  • Tuesday, 2:30 PM - 5:45 PM
  • Wednesday, 9:00 AM - 11:45 AM
  • Thursday, No Walk-in Hours
  • Friday, 9:00 AM - 11:45 AM

* Hours subject to change.


  • BBA Appointments Only:
  • Monday, 10:00 AM - 12:30 PM
  • Tuesday, 10:00 AM - 11:00 AM
  • Wednesday, No appointments
  • Thursday, No appointments
  • Friday, 1:30 PM to 3:30 PM