Marketing an organization’s product or services includes planning and executing development, pricing, promotion, and distribution to create customer satisfaction. Students with a concentration in Marketing Management are prepared for a wide variety of careers in product management, marketing research, advertising, retailing, distribution, customer relations, sales and technology development.
Careers in Marketing
For an overview of careers in marketing, including average yearly salaries and sample occupations, please review the Careers in Marketing handout. For additional questions and career guidance, please consult Anderson Career Services.
Marketing Concentration Checklist
Download the checklist for BBA students and use this worksheet as a guide to satisfy your graduation requirements. Check off the courses as you complete them to keep track of your progress.
Questions regarding concentration requirements should be addressed with your BBA advisor or with the Marketing Faculty Concentration Advisor.
Marketing checklist for BBA students:
Download the checklist for BBA students that is appropriate for you based on your start semester. Please use this worksheet as a guide to satisfy your graduation requirements. Check off the courses as you complete them to keep track of your progress.
Questions regarding concentration requirements should be discussed with your BBA advisor or with the Marketing Faculty Concentration Advisor.
A marketing concentration requires students take MGMT481, MGMT435 and 3 of the following marketing electives: MGMT 480, MGMT 482, MGMT 483, MGMT 485, MGMT 486, MGMT 487, MGMT 488, MGMT 489, MGMT 433. Additional courses may be accepted as marketing electives if pre-approved by the area advisor.
Dual Concentration Program
Students may pursue a dual concentration in Marketing and Operations by taking as few as 21 credit hours. To achieve the dual concentration the following courses should be selected:
- Required courses: MGMT 433, 436, 462, 480, 486, 488, 435 or 481
Dual Concentration checklist for BBA students:
Marketing Faculty Concentration Advisor
Department Contact Information
The Marketing Concentration falls within the Department of Marketing, Information Systems, Information Assurance, & Operations Management (MIDS). For more information about this department, including contact information for the department chair, please visit the MIDS Department Website.